Following the opening of the 100th flagship store of DF battery, the DF brand has launched another "big move" and launched the new MAX-EFB series. DF has added a new member, which not only announced to the outside world the brand's determination to create a full-category product matrix, but also demonstrated the development blueprint of building a regional market with products as the core.
With the release of new products, the full-category product matrix of DF battery is gaining momentum
The predecessor of DF battery is the Yangzhou battery factory established in 1966. During the development of the brand, DF battery products have always been mainly exported and have a high reputation in foreign markets. In 2022, while maintaining steady growth in overseas markets, DF battery will focus on the mid-to-high-end market of domestic batteries. As many brands enter the upgrade and renewal stage, DF has upgraded and iterated its products many times by deepening technology, insight into the market, and exploring consumer needs. The full-category product matrix is gaining momentum.
In terms of products, DF Battery takes "international quality" as the standard to create a rich and outstanding product system, including 1D, 2D, EFB/AGM start-stop batteries, parking air conditioning batteries and other categories. Among them, the DF start-stop series represents the brand's strength in design, research and development, and performance. The MAX-EFB series launched this time has three major technical upgrades: First, the application of new carbon materials has comprehensively upgraded the battery's low-temperature starting performance and short-time charging acceptance; in order to allow the battery to reach 50% deep cycle, the MAX-EFB series uses a unique deep cycle formula to extend the battery life; the third technical innovation is the application of a new corrosion-resistant alloy, which achieves low water consumption in the battery, thereby effectively improving the battery's high-temperature corrosion resistance.
New products empower brand upgrades, and customized strategies help operators win regional markets
In July this year, the 100th DF battery official flagship store in the country opened in Yongzhou, Hunan. The significance of the 100 stores is that the official flagship store operation model has been verified by the market, and product upgrades have also become an important fulcrum for the development of flagship stores. With the launch of the MAX-EFB series, DF has brought consumers six upgraded products: EFB60, EFB70, EFB80, T7, Q-85L, and S-95L. Through a variety of products, DF provides users with diverse and sophisticated choices, and deeply implants the brand concept of "being your battery steward" into the hearts of consumers.
This year, DF will assist local operators to expand their scale with cities as the center and build a "one town, one store" grid model, that is, the brand authorizes dealers as city operators, and the brand management rights of the entire city are handed over to operators for management, and the flagship stores opened are used as carriers, and the city general agents are used as goals to help operators grow bigger and stronger locally, and eventually form regional chain operations. The DF brand has formulated a corresponding plan for the operator's multi-store chain management, taking the lead in forming a strategic alliance among the brand, the operator, and the customer, and providing a customized plan to promote the trial operation of the multi-store chain system information management.
From now on, the DF MAX-EFB series of new products will be launched into the market through the brand's official flagship store, seizing the market "C position" with new products, promoting brand upgrades, and striving to refresh the past and rush to the next new era.